The Playbook

The Playbook

The 100x Payback.

Why advising and investing can supercharge your craft, network, and perspective.

Julien Martin's avatar
Julien Martin
Aug 12, 2025
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There’s a quiet kind of magic in helping someone else win.

It’s not the kind that makes headlines.
Or gets you a bonus.

It’s the kind you feel years later when you hear that a 30-minute jam you had with a founder (or a student) helped them land a job, unlock a direction, or see something they couldn’t see before.

When I first started advising on the side, I didn’t think much of it.

A few calls here and there.
Feedback on features.
Some design guidance.
Hiring tips.
The occasional warm intro.

But something unexpected happened.

The more I deep-dived into other people’s products, the sharper I became at my own craft.

Advising and investing isn’t just philanthropy with time or money.

It’s a career accelerant.

Creative reps you can’t get at your desk.
A permanent zoom-out on your perspective.
A key to doors you didn’t even know existed.

And yes, sometimes it pays back 100x.

Just not in the way you think.

There are plenty of ways to lose your touch as a designer or builder.

One of them is keeping your head bur…

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