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Builder Mode.

Ideas are cheap. Execution is priceless.

Julien Martin's avatar
Julien Martin
Mar 11, 2025
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This new piece took much much longer than the previous ones to pull off.

I pushed it back several times because I wasn’t happy with it.

Wide topic.

So many angles. I rewrote it from scratch three times, even made edits a few hours before hitting send.

Hope it resonates. Always open to discuss it 🫰

We’ve heard a ton about Founder Mode lately.

I’ve been wanting to write about Builders for a while.

The ones in the front lines, who cook, whose work actually makes or breaks entire products.

There’s a difference between talking about building and actually executing.

A difference between inspiration and perspiration, between ideas and execution.

I have a Notion folder bursting with hundreds of ideas collected over the last five years. Some are simple bullet points. Others include research, inspiration, even mockups.

Yet, they're all equally worthless.

How many times have you seen a new startup launch and thought: "I had that idea three years ago"?

Who cares. Ideas don't win. Execution does.

Steve Jobs (f…

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